Since 50 years the beauty of feeling at home
Even more so than a physical place, the home of our dreams is a space for our souls, in which to live the most intimate and authentic aspects of our lives. We all want our home to represent and resemble us, to be a mirror of what we are and would like to be. With Panaria, this dream becomes a reality.
Many believe that a company is merely a workplace. But we consider ourselves a family. People are at the centre of the Panaria project: a true family, faces and experiences brought together by a desire to give their very best everyday and to continue writing this exciting story, fuelled by a passion for ceramic.
What appears immobile in the end result, is actually in constant motion when it comes to the processes that generated it. Technological innovation is Panaria’s key to achieving new objectives in the production of porcelain stoneware while constantly keeping in mind eco-sustainability.
In 1974 Panaria Ceramica was founded by a group of entrepreneurs among whom was Giuliano Mussini, head of the Mussini family, which is the current major shareholder of Panariagroup Industrie Ceramiche S.p.A.
At the height of his career, the Roman tennis champion Adriano Panatta became the official spokesperson for Panaria Ceramica.
An important collaboration was undertaken with Lombardy’s renown stylist Gianfranco Ferrè, with whom Panaria Ceramica developed, up until 1996, tiles for bathrooms, kitchens, and floors which were met with increasing approval from a most sophisticated public.
From the middle of the 1990s and for the next 13 years, Panaria Ceramica sponsored professional cycling. In 1994 the Alpe d’Huez leg of the Tour de France was won by Roberto Conti and the Giro di Lombardia by Gianni Faresin.
Panaria Ceramica was the first ceramic company to launch a television advertising campaign that was broadcast on the major networks.
In November 2004 the company became part of Panariagroup Industrie Ceramiche S.p.A., one of the world’s leading groups when it comes to the production of ceramic flooring and cladding, made up of nine high-end and luxury brands.
In the same year the team sponsored by Panaria Ceramica won 3 gold medals on the track with Bret Lancaster and Graeme Brown at the Summer Olympics in Athens.
Panariagroup confirms its commitment to innovation by publishing the Sustainability Report 2016. It is among the first companies in Italy to use the latest standards (the GRI Standards) for the report.
Always able to represent the most popular contemporary styles, combining quality with the ability to interpret the needs of its clients, Panaria Ceramica is a brand that is deeply rooted in the culture of “making ceramics”. Its passion, along with a uniquely Made in Italy talent for providing aesthetically attractive, high quality, and reliable solutions, has given it the strength, over the years, to renew the values of a long-standing tradition.
Panaria’s history developed through its ability to adapt research and innovation in the field of ceramic production to living spaces, which require a product capable of inspiring emotion and creating the perfect home.
The use of high-quality and select raw materials, the ongoing technological innovation of its systems, advanced research and development, and extensive business know-how are all factors responsible for Panaria’s success and are expressed through constant qualitative and aesthetic improvement of the final product.
At Panaria everything is conceived and created with the utmost respect for the environment: from the architectural design of the manufacturing facilities, in perfect harmony with the region, to the meticulous inspections of every stage in the manufacturing process.
Panaria firmly believes that environmental impact, safety, and hygiene in the workplace are of utmost importance, and it is for this reason that its business management policies are based on certain fundamental principles:
Part of Panariagroup, one of the leading international groups in the production of high-end and luxury ceramic surfaces, Panaria Ceramica shares the same mission, always focused on growth and the creation of well-being in harmony with people and the environment.
